– Honey, what can I bring you from the expedition?
– You may bring what they want, now all treated...
This short dialogue with my wife, colleagues, I want to go to the site the Jungle of dermatology to find a place for an integral part of our specialty, which always hides in the disguise of garments, and social twists and turns of life, manifesting itself unexpectedly, and event and frighteningly, like a bird taking off from the thick foliage. Her name is venereology.
The article makes it clear that the problems of public health service are strategic in nature. That is why only tactical strategic decisions on its development can significantly influence such basic indicators as the sickness rate, the life-span and the ability to work of the population. The conceptual nature of public health service, substantiating the necessity of its conceptual restructuring, is revealed. The scenario of public health service innovative upgrade based on the conceptual technologies, taking into account of the system approach and the cultural context in their inseparability is suggested.
Keywords: Public health care, conceptual restructuring, innovative scenario, system approach, the cultural context
Действительно, когда кончается дорога - символ благоустройства, основа порядка градостроения, обязательный элемент в системе современных отношений, то начинается... направление - символ свободы выбора. Помните, в фильме «Кин-дза-дза»:
– Будем считать, что Ашхабад там! 
Поскольку чувство зуда является полностью субъективным ощущением, задачей дерматолога становится не только как можно более точное изучение жалоб больного, но и понимание объективных механизмов зуда... об этом и поговорим
