Действительно, когда кончается дорога - символ благоустройства, основа порядка градостроения, обязательный элемент в системе современных отношений, то начинается... направление - символ свободы выбора. Помните, в фильме «Кин-дза-дза»:
– Будем считать, что Ашхабад там! 
You must admit that God watches us right through the dog’s eyes! How else can He watch us, people? And how else can one explain the dog’s look – sincere, speechless but understanding everything? This thought came to my mind 5 years ago though the events which had preceded it go back to the far year of 1998. Read more...
The article makes it clear that the problems of public health service are strategic in nature. That is why only tactical strategic decisions on its development can significantly influence such basic indicators as the sickness rate, the life-span and the ability to work of the population. The conceptual nature of public health service, substantiating the necessity of its conceptual restructuring, is revealed. The scenario of public health service innovative upgrade based on the conceptual technologies, taking into account of the system approach and the cultural context in their inseparability is suggested.
Keywords: Public health care, conceptual restructuring, innovative scenario, system approach, the cultural context
