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The article makes it clear that the problems of public health service are strategic in nature. That is why only tactical strategic decisions on its development can significantly influence such basic indicators as the sickness rate, the life-span and the ability to work of the population. The conceptual nature of public health service, substantiating the necessity of its conceptual restructuring, is revealed. The scenario of public health service innovative upgrade based on the conceptual technologies, taking into account of the system approach and the cultural context in their inseparability is suggested.

Keywords: Public health care, conceptual restructuring, innovative scenario, system approach, the cultural context

The Olympus of style is still held by the magic of original ornaments, bright colors, animal prints, fantastic accessories and massive adornments.

The only one of the three places on the planet covered with snow on the equator is Mount Irian Jaya. Along with other mountains it seizes the Baliem valley around the perimeter while I’m seized with the feeling of being carried to the primeval world...

При выборе средства для ухода за кожей, покупатель предъявляет требования в первую очередь к заявленным производителем потребительским свойствам.

Оценка безопасности поставляемой в рынок продукции, без которой реализация невозможна и незаконна, охраняя здоровье потребителя, не гарантирует ему заявленную производителем эффективность. Между тем, давно существует оборудование для экспертной оценки параметров кожи, которое в руках специалистов может быть комплексно использовано для объективной оценки потребительских свойств косметической продукции.

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